Category Archives: Financial Tips

The Golden Rule of Investing: Avoid Losses!


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For those that like to dabble in investing as a hobby, you know the feeling when something is too good to be true. You’ve probably lost money at some point in your life on a speculative investment – the “hot stock” of the day or the latest Tech IPO that’s supposed to revolutionize the world. As professionals at Cox Capital who deal with investments everyday, we’ve seen it all and can offer this simple piece of advice to ensure long-term success – DON’T LOSE MONEY! It sounds simple, but believe us when we say that this is absolutely the holy grail of investment principles! Avoiding losses is the polar opposite of what you see advertised by brokers and the mutual fund firms these days (especially in the midst of major bull markets).

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Investment Books that we Recommend

To become proficient at investing you have to work hard. It’s as simple as that. There’s no getting around it. I have found that the best investors read everything that they can get their hands on. They like to turn over the rocks and “peel the onion” so to speak. They read investment (and non-business) books by the handful, scour several newspapers per day and routinely analyze the financial filings of hundreds of companies consistently. Of course, having a good mind helps too – but nothing replaces reading. Even the most successful investors of all time such as Warren Buffet, Peter Lynch and John Bogle were voracious readers. They (or you) should never stop learning!

Folks ask us all the time what are our favorite investment books. We thought that the list below may be of interest to you and/or your children:

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Demand More From your Advisor!

The advisory landscape is competitive!
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Is your advisor or stockbroker playing more golf or out sailing these days? Are you questioning what they are actually doing for you? Today’s overachieving investment advisory firms are doing much more for their clients than in any time in history. This is a transformative time in financial services. Consumers are becoming smarter and advisory firms are offering more and more cutting-edge services in order to remain competitive.

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Choosing Your Financial Advisor – A Different Perspective About What’s Important! (Part 2 of 2)

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Get Reference Letters

I am surprised that clients don’t ask for letters of recommendation more often. References really help to understand who the advisor is and how clients have been treated over longer periods of time. Everyone has an opinion, and three references should do the trick. The references should be from different types of clients too – possibly one from a retiree, one a non-profit or one from a family that is in the midst of long-term planning. We encourage getting real life feedback because with reputations at risk, be assured that the substance of the reference is usually excellent.

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